Turn your Texas-sized dreams into a thriving, profitable business built with confidence, purpose, and impact.
LAY THE GROUNDWORK FOR YOUR BUSINESS
WHAT IF YOU COULD…
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- Achieve profitability while staying true to your mission
"I feel like I’m running a charity, not a business. My bank account is proof."
- Overcome growth challenges with a clear, actionable roadmap
"I’m working 14-hour days and still can’t figure out why we’re not making a profit."
- Apply real-world strategies designed for Texas entrepreneurs
"Most advice I find is too theoretical or trendy—it never feels relevant to my business." - Streamline your operations without sacrificing balance
"I feel like I’m doing everything myself and can’t step away without the whole business falling apart." - Create a focused path forward that fits your vision and keeps your business moving in the right direction
"I’m ready to take my business to the next level, but I don’t know where to start or who to ask."
INTRODUCING: THE GROUNDWORK CAMP PLAYBOOK
Built for Texans who mean business, this guide gives you the know-how to grow your bottom line, achieve your goals, and figure out your next steps with sure footing.
IN THE SADDLEBAG
- Step-by-step framework: Follow a clear roadmap designed to help small business owners gain traction, reach profitability, and grow strategically—while honoring your values and strengthening your local economy.
- Live office hours: Join regular video calls limited to Playbook owners, where you can ask questions, clarify key topics, and dive deeper into areas of the framework where you need expansion or guidance.
- Access to future updates: Enjoy free updates to the Playbook, keeping the latest insights at your fingertips as your business evolves.
- Exclusive newsletter: Stay connected with a Playbook-only newsletter full of helpful tips, community wins, and stories to keep you motivated and on track.
MEET THE FOUNDER -
MEET THE FOUNDER -
MEET THE FOUNDER -
MEET THE FOUNDER -
MEET THE FOUNDER -
MEET THE FOUNDER -
MEET THE FOUNDER -
HI, Y’ALL!
I'M NADIA.
I created the Groundwork Camp Playbook: a no-nonsense, step-by-step guide to help you grow a business that’s profitable, purposeful, and built to last.
This isn’t my first rodeo! Running my own business for over a decade, I experienced the highs, lows, and everything in between. Later, I joined one of the world’s top consulting firms, working with global clients to achieve results like 4.9 app store ratings, significant revenue and engagement growth, features in Time Magazine, Forbes, and CNBC, and presentations to 600+ C-Suite and government leaders at Davos. But corporate success on a global scale didn’t fulfill me the way helping small business owners does.
As a 9th-generation Texan, I’m deeply committed to supporting local entrepreneurs in building businesses that create real value, uplift their communities, and thrive for the long haul. Whether you’ve been here nine years or nine generations, Texans embody resilience, resourcefulness, and an unparalleled work ethic—and we’re poised for growth, with over 80k small businesses opening in Texas every year.
With the right resources and a little grit, I know you can build and grow a business you’re proud of—and I’m here to help every step of the way.
TRAIL TO SUCCESS
01. Groundwork
Start with a clear view of your business. Revisit your plan, assess your position, and align your strategies with your values and goals.
02. Long Game
Understand your capacity, identify blind spots, and apply your strengths where they’ll have the greatest impact on your business.
03. The Formula
Know the three key strategic focus areas crucial for building a rock-solid and profitable business foundation.
04. Find Your Hungry Crowd
Learn to pinpoint a profitable market, carve out your niche, and define your ideal customer and value proposition for maximum impact.
05. Product Development
Unlock the power of product-led growth and integrate it into your business strategy to drive transformative results.
06. Crafting Your Unbeatable Offer
Create a strong offer, develop winning pricing strategies, and build a value-driven business that stands out.
07. Lead Generation
Dive into core marketing frameworks, find and engage leads, and differentiate between marketing and sales issues to streamline your outreach.
08. Branding
Understand the true essence of branding, its ROI, and how it differs from marketing to invest wisely.
09. Getting Clear
Define clear, measurable success metrics, set achievable targets, and focus on continuous improvement as you grow.
10. Operations
Build reliable, repeatable, and scalable operations with strong ethics, smart risk management, and supported by the right team.
11. Good Exits
Plan for profitable exits from the start and set your business up for success when that time comes.
12. Take Care
Respect your boundaries, protect your well-being, and embrace the growth ahead.
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THIS PLAYBOOK
IS FOR YOU IF...
- You’re a small business owner or aspiring entrepreneur ready to turn your full potential into profitability with purpose.
- You’re eager to leverage your unique skills and expertise to build a thriving business that aligns with your mission and principles.
- You want to stand out in the Texas market with strategies tailored to the Lone Star State that give you a competitive edge.
- You’re focused on avoiding costly mistakes by sticking to proven, results-driven methods.
- You need a flexible, self-paced guide that fits your busy schedule and helps you move forward with confidence.
- You’re ready to invest in your future by creating a strong foundation for sustainable growth and lasting impact.
THE BREAKDOWN
Step-by-Step Framework
Follow a clear roadmap to gain traction, reach profitability, and grow strategically with integrity.
A $997 value
Live Office Hours
Get clarity and support with exclusive video calls, designed to help you dive deeper into key topics.
A $497 value
Access to Updates
Stay ahead with free updates to keep your strategies relevant and effective as your business evolves.
A $197 value
Exclusive Newsletter
Discover tips, wins, and insights designed to inspire progress and keep your Playbook journey on track.
A $97 value
Total Value = $1,788
SADDLE UP
SADDLE UP
SADDLE UP
SADDLE UP
SADDLE UP
SADDLE UP
SADDLE UP
$197
ONE-TIME PAYMENT
Get the no-nonsense roadmap to profitability and purpose—built for small business owners who want real results.
No subscriptions. No upsells. Just the strategies and support you need to build a business that lasts.